{"id":12610,"date":"2025-11-05T08:36:24","date_gmt":"2025-11-05T08:36:24","guid":{"rendered":"https:\/\/www.aseancap.org\/v4\/?p=12610"},"modified":"2025-11-08T09:53:13","modified_gmt":"2025-11-08T09:53:13","slug":"shift-2025-strengthens-asean-regional-collaboration-in-road-safety-innovation","status":"publish","type":"post","link":"https:\/\/www.aseancap.org\/v4\/2025\/11\/05\/shift-2025-strengthens-asean-regional-collaboration-in-road-safety-innovation\/","title":{"rendered":"SHIFT 2025 STRENGTHENS ASEAN REGIONAL COLLABORATION IN ROAD SAFETY INNOVATION"},"content":{"rendered":"\n

Bangi, Malaysia, 28 October 2025<\/em> <\/strong>\u2013 The International Conference on Safety and Holistic Innovation for Future Vehicles (SHIFT 2025) <\/em>is being held from 28 to 30 October 2025 at Bangi Resort Hotel, Selangor. The event is jointly organised by the Malaysian Institute of Road Safety Research (MIROS) and the ASEAN New Car Assessment Program (ASEAN NCAP) under the theme \u201cLocal Landscape, Global Standard.\u201d<\/em>

The opening ceremony of SHIFT 2025 was officiated by The Honourable Datuk Haji Hasbi bin Habibollah, Deputy Minister of Transport, Malaysia, who also presented the ASEAN NCAP Star Rating Awards to vehicle manufacturers demonstrating outstanding commitment to improving vehicle safety across the ASEAN region. The ceremony was also attended by Professor Dr. Wong Shaw Voon, Chairman of the MIROS Board of Directors; Professor Dr. Haslinda Yusoff, Assistant Vice-Chancellor (Institute of Quality and Knowledge Advancement, InQKA), Universiti Teknologi MARA (UiTM); and Mr. Wang Hao, Director of the ASEAN NCAP Project and Head of International Business Development, China Automotive Technology and Research Center (CATARC). The awards recognised vehicle models that achieved top safety performance under ASEAN NCAP\u2019s 2025 assessments, underscoring ASEAN NCAP\u2019s continuous efforts to promote the production of safer vehicles and strengthen regional automotive safety standards.

The conference also witnessed the exchange of Memoranda of Understanding (MoUs) between MIROS and two strategic partners: UiTM and CATARC. The collaboration with UiTM focuses on advancing research excellence, innovation, and capacity building in road and vehicle safety, while the partnership with CATARC strengthens cooperation under the China\u2013ASEAN Vehicle Technology Partnership<\/em>, focusing on vehicle safety and harmonisation of technical standards.

Through these MoUs, MIROS and UiTM will enhance data-driven research, explore new validation methods, and develop future experts in safe and smart mobility. Meanwhile, MIROS and CATARC will collaborate on ASEAN NCAP and C-NCAP roadmap research, enhance regional road safety capacity, align vehicle safety standards for Chinese exports to ASEAN, and explore joint laboratory and talent development programmes.

Over the three-day conference, policymakers, researchers, manufacturers, and technology leaders from around the world gathered to discuss the latest innovations, safety standard harmonisation, and evidence-based solutions to advance road safety in the ASEAN region.

In her welcoming address, MIROS Director-General, Assoc. Prof. Ir. Ts. Dr. Siti Zaharah Ishak emphasised that despite the rapid transformation of the automotive industry through electrification, automation, and digitalisation, road safety must remain the top priority. She highlighted that every mobility innovation must be grounded in the goal of saving lives and fostering public confidence in the transport system, stating that \u201croad safety must never be compromised; every innovation and technological advancement should be built upon evidence, data, and our shared responsibility to protect lives on the road.\u201d <\/em>She also noted that the success of ASEAN NCAP in strengthening safety standards stems from strong collaboration among government, academia, and industry; in line with the theme \u201cLocal Landscape, Global Standard,\u201d <\/em>which reflects MIROS\u2019s aspiration to produce practical, globally competitive safety solutions.

Two major innovations were introduced during SHIFT 2025, marking a significant leap in regional vehicle safety research and technology development:

a. ASEAN Motorcycle Target (AMT): Enhancing Motorcycle Rider Protection<\/strong>
The AMT is a high-precision test device designed to replicate scooter dynamics at speeds of up to 60 km\/h. It forms the basis of the ASEAN NCAP Autonomous Emergency Braking (AEB) Car-to- Motorcyclist Test Protocol version 1.0<\/em>, aimed at reducing motorcycle collision risks in ASEAN. \u201cBy taking into account the realities of two-wheeled vehicles, the AMT brings ASEAN closer to aligning its testing procedures with international standards while remaining relevant to regional traffic conditions,\u201d said MIROS.

b. ASEAN Child Presence Detection (CPD) Subject: Protecting Children in Vehicles<\/strong>
Developed through a collaboration between MIROS, Universiti Teknologi Malaysia (UTM), ASEAN NCAP, CAERI, and ACTS Smart Solutions, the kiDS CPD-DS3 <\/em>model simulates the presence and physiological behaviour of a 12-month-old infant. Equipped with adjustable breathing mechanisms, movable head and limbs, and a temperature-controlled surface, it represents the most realistic CPD model in the region. This innovation supports ASEAN NCAP\u2019s mission to prevent heatstroke- related fatalities and enhance child occupant safety in vehicles.

SHIFT 2025 also features a distinguished line-up of international speakers, reflecting the strength of global collaboration in vehicle safety research. Among them are:
>> Seigo Watanabe<\/strong>, Japan Automobile Manufacturers Association (JAMA) <\/em>\u2014 \u201cThe Future of Vehicle Safety Technology: Japan Perspective.\u201d<\/em>
>> Wang Guojie<\/strong>, China Automotive Engineering Research Institute (CAERI) <\/em>\u2014 \u201cEV Safety, Technology, and Assessment.\u201d<\/em>
>> Yang Jialin<\/strong>, China  Automotive  Technology  and  Research  Center (CATARC) <\/em>\u2014 \u201cIntroduction of C-NCAP New Side Impact and Frontal Impact Barriers Research.\u201d<\/em>

Technical presentations were also delivered by global safety experts from Global NCAP, Kistler, AB Dynamics, Dynamic Research Inc. (DRI)<\/em>, and 4activeSystems GmbH<\/em>, underscoring the growing synergy between ASEAN and international safety partners.

More than 50 research papers were presented by road safety experts, academics, and researchers, covering topics such as ASEAN road crash data, advanced driver assistance systems (ADAS), driver behaviour, and data-driven safety technology analysis. This strong research participation reflects the region\u2019s collective commitment to evidence-based policymaking, aligned with the United Nations Decade of Action for Road Safety (2021\u20132030)<\/em>, the National Transport Policy (2019\u20132030)<\/em>, and the Malaysia Road Safety Plan (2022\u20132030)<\/em>, which aims to reduce road fatalities by 50% by 2030.

SHIFT 2025 serves as a strategic platform to drive vehicle safety transformation in ASEAN through research, innovation, and multi-stakeholder collaboration. The insights, findings, and discussions from this conference will shape the future direction of ASEAN NCAP, ensuring that the region continues to move towards a safer, smarter, and more resilient mobility future.

PR SHIFT 2025 – EN<\/a>

PR SHIFT 2025 – BM<\/a>
<\/p>\n\n\n\n

\n
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Hon. Datuk Haji Hasbi bin Habibollah, Deputy Minister of Transport, as the guest of honour<\/figcaption><\/figure>\n\n\n\n
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Launching of SHIFT 2025 by the Hon. Deputy Minister of Transport<\/figcaption><\/figure>\n\n\n\n
\"\"<\/a>
Group photo with ASEAN NCAP rating plate recipients<\/figcaption><\/figure>\n\n\n\n
\"\"<\/a>
Launching of ASEAN Motorcycle Target & Child Presence Detection dummies<\/figcaption><\/figure>\n\n\n\n
\"\"<\/a>
Group photo of SHIFT 2025 participants with guests of honour<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Bangi, Malaysia, 28 October 2025 \u2013 The International Conference on Safety and Holistic Innovation for Future Vehicles (SHIFT 2025) is being held from 28 to 30 October 2025 at Bangi Resort Hotel, Selangor. The event is jointly organised by the Malaysian Institute of Road Safety Research (MIROS) and the ASEAN New Car Assessment Program (ASEAN […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,13],"tags":[],"class_list":["post-12610","post","type-post","status-publish","format-standard","hentry","category-news","category-press-release"],"acf":[],"fimg_url":"","carbon_fields":{"tabs":[{"_type":"_","tab_title":"Specifications","tab_content":"\n \n \n \n \n \n \n \n \n
VARIANTS<\/td>\n <\/td>\n <\/tr>\n
YEAR BUILT<\/td>\n <\/td>\n <\/tr>\n
MODEL YEAR<\/td>\n <\/td>\n <\/tr>\n
VEHICLE CATEGORY<\/td>\n <\/td>\n <\/tr>\n
ENGINE CAPACITY<\/td>\n <\/td>\n <\/tr>\n
KERB MASS<\/td>\n <\/td>\n <\/tr>\n
TEST LAB<\/td>\n <\/td>\n <\/tr>\n <\/tbody>\n<\/table>"},{"_type":"_","tab_title":"Adult Occupant Protection","tab_content":"\n \n \n \n \n \n
ITEM<\/th>\n SCORE<\/th>\n <\/tr>\n
OFFSET FRONTAL TEST<\/td>\n <\/td>\n <\/tr>\n
SIDE IMPACT TEST<\/td>\n <\/td>\n <\/tr>\n
HEAD PROTECTION TECHNOLOGY EVALUATION<\/td>\n <\/td>\n <\/tr>\n <\/tbody>\n<\/table>\n \n
*Score calculated based on Fitment Rating System<\/span><\/div>\n
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<\/div>\n\n\n \n \n \n \n \n \n \n \n \n
PASSIVE SAFETY<\/th>\n ASEAN<\/th>\n <\/tr>\n
DRIVER AIRBAG<\/td>\n \u00a0STANDARD ON ALL VARIANTS<\/td>\n <\/tr>\n
FRONT PASSENGER AIRBAG<\/td>\n \u00a0STANDARD ON ALL VARIANTS<\/td>\n <\/tr>\n
CURTAIN AIRBAG<\/td>\n \u00a0STANDARD ON ALL VARIANTS<\/td>\n <\/tr>\n
SIDE AIRBAG<\/td>\n STANDARD ON ALL VARIANTS<\/td>\n <\/tr>\n
KNEE AIRBAG<\/td>\n NOT AVAILABLE<\/td>\n <\/tr>\n
SEATBELT RETRACTOR & LOAD LIMITER - DRIVER<\/td>\n STANDARD ON ALL VARIANTS<\/td>\n <\/tr>\n
SEATBELT RETRACTOR & LOAD LIMITER - PASSENGER<\/td>\n STANDARD ON ALL VARIANTS<\/td>\n <\/tr>\n <\/tbody>\n<\/table>"},{"_type":"_","tab_title":"Child Occupant Protection","tab_content":""},{"_type":"_","tab_title":"Safety Assist Technology","tab_content":"\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n
ACTIVE SAFETY<\/th>\n ASEAN<\/th>\n <\/tr>\n
EFFECTIVE BRAKING & AVOIDANCE\n <\/td>\n <\/tr>\n
ABS<\/td>\n <\/td>\n <\/tr>\n
ESC<\/td>\n <\/td>\n <\/tr>\n
\u00a0SEATBELT REMINDERS<\/td>\n <\/tr>\n
SBR FOR DRIVER<\/td>\n <\/td>\n <\/tr>\n
SBR FOR FRONT PASSENGER<\/td>\n <\/td>\n <\/tr>\n
SBR FOR REAR PASSENGERSSBR FOR REAR PASSENGER<\/td>\n <\/td>\n <\/tr>\n
SBR FOR REAR SEAT OCCUPANT DETECTION<\/td>\n <\/td>\n <\/tr>\n
AUTONOMOUS EMERGENCY BRAKING\n <\/td>\n <\/tr>\n
AEB CITY<\/td>\n <\/td>\n <\/tr>\n
AEB INTER-URBAN<\/td>\n <\/td>\n <\/tr>\n
AEB PEDESTRIAN<\/td>\n <\/td>\n <\/tr>\n
ADVANCE SAFETY ASSIST\n TECHNOLOGIES<\/td>\n <\/tr>\n
LANE DEPARTURE WARNING SYSTEM<\/td>\n <\/td>\n <\/tr>\n
FWD COLLISION WARNING SYSTEM<\/td>\n <\/td>\n <\/tr>\n
LANE KEEP ASSIST<\/td>\n <\/td>\n <\/tr>\n <\/tbody>\n<\/table>"},{"_type":"_","tab_title":"Variant Availability","tab_content":"\n \n \n \n
TESTED VARIANT ORIGIN<\/td>\n <\/td>\n FOR<\/td>\n <\/td>\n <\/tr>\n
OTHER ASIAN PRODUCTION (ALL VARIANTS)<\/td>\n <\/td>\n FOR<\/td>\n <\/td>\n <\/tr>\n <\/tbody>\n<\/table>"},{"_type":"_","tab_title":"Motorcyclist Safety","tab_content":"\n \n \n \n \n \n \n \n \n \n \n \n \n \n
ACTIVE SAFETY<\/th>\n <\/th>\n <\/tr>\n
BLIND SPOT DETECTION<\/td>\n <\/tr>\n
BSD NEARSIDE<\/td>\n <\/td>\n <\/tr>\n
BSD OFFSIDE<\/td>\n <\/td>\n <\/tr>\n
REAR VISUALIZATION<\/td>\n <\/tr>\n
ADVANCED REAR VISUALIZATION<\/td>\n <\/td>\n <\/tr>\n
DRIVING BEAM<\/td>\n <\/tr>\n
AUTO HIGH BEAM*<\/td>\n <\/td>\n <\/tr>\n
PEDESTRIAN<\/td>\n <\/tr>\n
PEDESTRIAN PROTECTION<\/td>\n <\/td>\n <\/tr>\n
ADVANCED MOTORCYCLIST SAFETY TECHNOLOGY<\/td>\n <\/tr>\n
NIL<\/td>\n <\/td>\n <\/tr>\n <\/tbody>\n<\/table>\n \n
*Premium variant with Adaptive Driving Beam<\/span><\/div>\n "},{"_type":"_","tab_title":"Video","tab_content":""}],"home":{"landing_image":null,"featured_video":""},"location":{"value":"2.9468875,101.6427248","lat":2.94688749999999988204990586382336914539337158203125,"lng":101.64272479999999632127583026885986328125,"zoom":13,"address":""},"about_us":{"section_one":[],"section_two":[],"section_three":[]},"our_test":[],"faqs":[]},"_links":{"self":[{"href":"https:\/\/www.aseancap.org\/v4\/wp-json\/wp\/v2\/posts\/12610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aseancap.org\/v4\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aseancap.org\/v4\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aseancap.org\/v4\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aseancap.org\/v4\/wp-json\/wp\/v2\/comments?post=12610"}],"version-history":[{"count":8,"href":"https:\/\/www.aseancap.org\/v4\/wp-json\/wp\/v2\/posts\/12610\/revisions"}],"predecessor-version":[{"id":12634,"href":"https:\/\/www.aseancap.org\/v4\/wp-json\/wp\/v2\/posts\/12610\/revisions\/12634"}],"wp:attachment":[{"href":"https:\/\/www.aseancap.org\/v4\/wp-json\/wp\/v2\/media?parent=12610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aseancap.org\/v4\/wp-json\/wp\/v2\/categories?post=12610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aseancap.org\/v4\/wp-json\/wp\/v2\/tags?post=12610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}