{"id":11281,"date":"2024-12-16T08:33:12","date_gmt":"2024-12-16T08:33:12","guid":{"rendered":"https:\/\/www.aseancap.org\/v4\/?p=11281"},"modified":"2024-12-16T08:35:58","modified_gmt":"2024-12-16T08:35:58","slug":"proton-e-mas-7-achieved-5-star-rating-from-asean-ncap","status":"publish","type":"post","link":"https:\/\/www.aseancap.org\/v4\/2024\/12\/16\/proton-e-mas-7-achieved-5-star-rating-from-asean-ncap\/","title":{"rendered":"PROTON e.MAS 7 Achieved 5-Star Rating from ASEAN NCAP"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><strong><em>Kajang, Malaysia, 16 December 2024 <\/em><\/strong>\u2013 The New Car Assessment Program for Southeast Asian Countries or ASEAN NCAP today released its final assessment result for 2024. ASEAN NCAP performed an assessment on the new electric SUV, PROTON e.MAS 7, prior to its launching debut.<br><br>The new PROTON e.MAS 7 delivered a <strong>5-Star<\/strong> performance in this assessment with a total score of <strong>92.57 points<\/strong>. The first electric vehicle (EV) under the PROTON brand achieved <strong>39.00 points for the Adult Occupant Protection (AOP), 17.32 points in Child Occupant Protection (COP), 20.00 points in Safety Assist (SA) category and 16.25 points in Motorcyclist Safety (MS)<\/strong>.<br><br>The e.MAS 7 has a standard fitment of six (6) airbags, Electronic Stability Control (ESC), Anti-lock Braking System (ABS), Seatbelt Reminder System (SBR) for both frontal occupants and rear passengers with seat occupant&#8217;s detection as standard. The new SUV is also equipped with Autonomous Emergency Braking (AEB) City, AEB Inter-Urban, Blind Spot Detection (BSD) on both sides of the vehicle, Automatic High Beam (AHB) and Pedestrian Protection (PP) as standard fitment. In addition, Forward Collision Warning (FCW), Lane Keep Assist (LKA), Lane Departure Warning (LDW), Rear Cross Traffic Alert and Rear Cross Traffic Braking (RCTB) are available as standard as well.<br><br>In the passive safety tests, the model provided overall good protection to the test dummies placed in the front occupant section with the driver\u2019s both lower legs received adequate protection. Additionally, the SUV performed well in both the COP and MS assessments, with the model scored in majority of the items that were being assessed. The new EV offers standard equipment for all the active safety features that ASEAN NCAP assesses in all the countries that it is being marketed, making it the highest scoring model for the SA category in ASEAN NCAP. Detailed information about the passive safety and active safety performances of the PROTON e.MAS 7 is accessible from the model\u2019s result report at ASEAN NCAP website.<br><br>ASEAN NCAP is pleased that the new e.MAS 7 has made a fitting achievement in the ASEAN NCAP assessment with the various technologies that it offers in the model, both passive and active safety. With the rising trend among vehicle consumers who currently have a keen interest towards EVs, PROTON has ensured that safety is not to be compromised such as having a strong structure to protect the occupants and acceptable safety restraint system. Furthermore, ASEAN NCAP is indeed proud that PROTON has equipped its model with active safety technologies as a standard fitment across all its variants. A heartfelt congratulations to e.MAS 7 for achieving 5-Star rating. We hope this remarkable feat of raising the safety of vehicles in the ASEAN region is continuing to set a standard for others to follow.<br><br>The current ASEAN NCAP 2021\u20132025 assessment protocol encompasses four assessment domains, with AOP covering 40.00 points of the overall score, and COP, SA, and MS each contributing 20.00 points of the overall score.<br><br><a href=\"https:\/\/www.aseancap.org\/v4\/wp-content\/uploads\/2024\/12\/ASEAN-NCAP-Press-Release-Result-Announcement-of-PROTON-e.MAS-7-16-December-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Full press release for the PROTON e.MAS 7<\/a> <br><br><a href=\"https:\/\/www.aseancap.org\/v4\/wp-content\/uploads\/2024\/12\/Proton-e.MAS-7-Digital-Report-16-December-2024-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PROTON e.MAS 7 assessment report<\/a><br><br><a href=\"https:\/\/youtu.be\/gjWEHKaE2Cc\" target=\"_blank\" rel=\"noreferrer noopener\">Crash test video of e.MAS 7<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/www.aseancap.org\/v4\/wp-content\/uploads\/2024\/12\/e.MAS-7_FO_with-RP-1.png\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"218\" data-id=\"11297\" src=\"https:\/\/www.aseancap.org\/v4\/wp-content\/uploads\/2024\/12\/e.MAS-7_FO_with-RP-1-300x218.png\" alt=\"\" class=\"wp-image-11297\" srcset=\"https:\/\/www.aseancap.org\/v4\/wp-content\/uploads\/2024\/12\/e.MAS-7_FO_with-RP-1-300x218.png 300w, https:\/\/www.aseancap.org\/v4\/wp-content\/uploads\/2024\/12\/e.MAS-7_FO_with-RP-1-1024x742.png 1024w, https:\/\/www.aseancap.org\/v4\/wp-content\/uploads\/2024\/12\/e.MAS-7_FO_with-RP-1-768x557.png 768w, https:\/\/www.aseancap.org\/v4\/wp-content\/uploads\/2024\/12\/e.MAS-7_FO_with-RP-1-1536x1114.png 1536w, https:\/\/www.aseancap.org\/v4\/wp-content\/uploads\/2024\/12\/e.MAS-7_FO_with-RP-1.png 2000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption class=\"wp-element-caption\">PROTON e.MAS 7<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Kajang, Malaysia, 16 December 2024 \u2013 The New Car Assessment Program for Southeast Asian Countries or ASEAN NCAP today released its final assessment result for 2024. ASEAN NCAP performed an assessment on the new electric SUV, PROTON e.MAS 7, prior to its launching debut. The new PROTON e.MAS 7 delivered a 5-Star performance in this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,13],"tags":[],"class_list":["post-11281","post","type-post","status-publish","format-standard","hentry","category-news","category-press-release"],"acf":[],"fimg_url":"","carbon_fields":{"tabs":[{"_type":"_","tab_title":"Specifications","tab_content":"<table>\n    <tbody>\n        <tr>\n            <td>VARIANTS<\/td>\n            <td><\/td>\n        <\/tr>\n        <tr>\n            <td>YEAR BUILT<\/td>\n            <td><\/td>\n        <\/tr>\n        <tr>\n            <td>MODEL YEAR<\/td>\n            <td><\/td>\n        <\/tr>\n        <tr>\n            <td>VEHICLE CATEGORY<\/td>\n            <td><\/td>\n        <\/tr>\n        <tr>\n            <td>ENGINE CAPACITY<\/td>\n            <td><\/td>\n        <\/tr>\n        <tr>\n            <td>KERB MASS<\/td>\n            <td><\/td>\n        <\/tr>\n        <tr>\n            <td>TEST LAB<\/td>\n            <td><\/td>\n        <\/tr>\n    <\/tbody>\n<\/table>"},{"_type":"_","tab_title":"Adult Occupant Protection","tab_content":"<table class=\" alignleft\" style=\"width: 100%; border: 1px solid #c2c8ce;\">\n    <tbody>\n        <tr>\n            <th style=\"width: 743.333px;\">ITEM<\/th>\n            <th style=\"width: 120.667px;\">SCORE<\/th>\n        <\/tr>\n        <tr>\n            <td style=\"width: 743.333px;\">OFFSET FRONTAL TEST<\/td>\n            <td style=\"width: 120.667px;\"><\/td>\n        <\/tr>\n        <tr>\n            <td style=\"width: 743.333px;\">SIDE IMPACT TEST<\/td>\n            <td style=\"width: 120.667px;\"><\/td>\n        <\/tr>\n        <tr>\n            <td style=\"width: 743.333px;\">HEAD PROTECTION TECHNOLOGY EVALUATION<\/td>\n            <td style=\"width: 120.667px;\"><\/td>\n        <\/tr>\n    <\/tbody>\n<\/table>\n&nbsp;\n<div class=\"alignleft \"><span style=\"font-size: 14px;\">*Score calculated based on Fitment Rating System<\/span><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n<div class=\"alignleft \"><\/div>\n\n<table class=\" alignleft\" style=\"width: 100%; border: 1px solid #c2c8ce;\">\n    <tbody>\n        <tr>\n            <th style=\"width: 51.4394%;\">PASSIVE SAFETY<\/th>\n            <th style=\"width: 46.7424%;\">ASEAN<\/th>\n        <\/tr>\n        <tr>\n            <td style=\"width: 51.4394%;\">DRIVER AIRBAG<\/td>\n            <td style=\"width: 46.7424%;\">\u00a0STANDARD ON ALL VARIANTS<\/td>\n        <\/tr>\n        <tr>\n            <td style=\"width: 51.4394%;\">FRONT PASSENGER AIRBAG<\/td>\n            <td style=\"width: 46.7424%;\">\u00a0STANDARD ON ALL VARIANTS<\/td>\n        <\/tr>\n        <tr>\n            <td style=\"width: 51.4394%;\">CURTAIN AIRBAG<\/td>\n            <td style=\"width: 46.7424%;\">\u00a0STANDARD ON ALL VARIANTS<\/td>\n        <\/tr>\n        <tr>\n            <td style=\"width: 51.4394%;\">SIDE AIRBAG<\/td>\n            <td style=\"width: 46.7424%;\">STANDARD ON ALL VARIANTS<\/td>\n        <\/tr>\n        <tr>\n            <td style=\"width: 51.4394%;\">KNEE AIRBAG<\/td>\n            <td style=\"width: 46.7424%;\">NOT AVAILABLE<\/td>\n        <\/tr>\n        <tr>\n            <td style=\"width: 51.4394%;\">SEATBELT RETRACTOR &amp; LOAD LIMITER - DRIVER<\/td>\n            <td style=\"width: 46.7424%;\">STANDARD ON ALL VARIANTS<\/td>\n        <\/tr>\n        <tr>\n            <td style=\"width: 51.4394%;\">SEATBELT RETRACTOR &amp; LOAD LIMITER - PASSENGER<\/td>\n            <td style=\"width: 46.7424%;\">STANDARD ON ALL VARIANTS<\/td>\n        <\/tr>\n    <\/tbody>\n<\/table>"},{"_type":"_","tab_title":"Child Occupant Protection","tab_content":""},{"_type":"_","tab_title":"Safety Assist Technology","tab_content":"<table class=\" alignleft info-img\" style=\"width: 100%; border: 1px solid #c2c8ce;\">\n    <tbody>\n        <tr style=\"height: 51px;\">\n            <th style=\"width: 560.667px; height: 51px;\">ACTIVE SAFETY<\/th>\n            <th style=\"width: 303.333px; height: 51px;\">ASEAN<\/th>\n        <\/tr>\n        <tr style=\"height: 22px;\">\n            <td style=\"width: 870px; height: 22px; text-align: center;\" colspan=\"2\">EFFECTIVE BRAKING &amp; AVOIDANCE\n            <\/td>\n        <\/tr>\n        <tr style=\"height: 22px;\">\n            <td style=\"width: 560.667px; height: 22px;\">ABS<\/td>\n            <td style=\"width: 303.333px; height: 22px;\"><\/td>\n        <\/tr>\n        <tr style=\"height: 43.7083px;\">\n            <td style=\"width: 560.667px; height: 43.7083px;\">ESC<\/td>\n            <td style=\"width: 303.333px; height: 43.7083px;\"><\/td>\n        <\/tr>\n        <tr style=\"height: 43.7083px;\">\n            <td style=\"width: 870px; height: 43.7083px; text-align: center;\" colspan=\"2\">\u00a0SEATBELT REMINDERS<\/td>\n        <\/tr>\n        <tr style=\"height: 43.7083px;\">\n            <td style=\"width: 560.667px; height: 43.7083px;\">SBR FOR DRIVER<\/td>\n            <td style=\"width: 303.333px; height: 43.7083px;\"><\/td>\n        <\/tr>\n        <tr style=\"height: 43.7083px;\">\n            <td style=\"width: 560.667px; height: 43.7083px;\">SBR FOR FRONT PASSENGER<\/td>\n            <td style=\"width: 303.333px; height: 43.7083px;\"><\/td>\n        <\/tr>\n        <tr style=\"height: 43.7083px;\">\n            <td style=\"width: 560.667px; height: 43.7083px;\">SBR FOR REAR PASSENGERSSBR FOR REAR PASSENGER<\/td>\n            <td style=\"width: 303.333px; height: 43.7083px;\"><\/td>\n        <\/tr>\n        <tr style=\"height: 43.7083px;\">\n            <td style=\"width: 560.667px; height: 43.7083px;\">SBR FOR REAR SEAT OCCUPANT DETECTION<\/td>\n            <td style=\"width: 303.333px; height: 43.7083px;\"><\/td>\n        <\/tr>\n        <tr style=\"height: 43.7083px;\">\n            <td style=\"width: 870px; height: 43.7083px; text-align: center;\" colspan=\"2\">AUTONOMOUS EMERGENCY BRAKING\n            <\/td>\n        <\/tr>\n        <tr style=\"height: 43.7083px;\">\n            <td style=\"width: 560.667px; height: 43.7083px;\">AEB CITY<\/td>\n            <td style=\"width: 303.333px; height: 43.7083px;\"><\/td>\n        <\/tr>\n        <tr style=\"height: 43.7083px;\">\n            <td style=\"width: 560.667px; height: 43.7083px;\">AEB INTER-URBAN<\/td>\n            <td style=\"width: 303.333px; height: 43.7083px;\"><\/td>\n        <\/tr>\n        <tr style=\"height: 43.7083px;\">\n            <td style=\"width: 560.667px; height: 43.7083px;\">AEB PEDESTRIAN<\/td>\n            <td style=\"width: 303.333px; height: 43.7083px;\"><\/td>\n        <\/tr>\n        <tr style=\"height: 43.7083px;\">\n            <td style=\"width: 870px; height: 43.7083px; text-align: center;\" colspan=\"2\">ADVANCE SAFETY ASSIST\n                TECHNOLOGIES<\/td>\n        <\/tr>\n        <tr style=\"height: 43.7083px;\">\n            <td style=\"width: 560.667px; height: 43.7083px;\">LANE DEPARTURE WARNING SYSTEM<\/td>\n            <td style=\"width: 303.333px; height: 43.7083px;\"><\/td>\n        <\/tr>\n        <tr style=\"height: 43.7083px;\">\n            <td style=\"width: 560.667px; height: 43.7083px;\">FWD COLLISION WARNING SYSTEM<\/td>\n            <td style=\"width: 303.333px; height: 43.7083px;\"><\/td>\n        <\/tr>\n        <tr style=\"height: 43.7083px;\">\n            <td style=\"width: 560.667px; height: 43.7083px;\">LANE KEEP ASSIST<\/td>\n            <td style=\"width: 303.333px; height: 43.7083px;\"><\/td>\n        <\/tr>\n    <\/tbody>\n<\/table>"},{"_type":"_","tab_title":"Variant Availability","tab_content":"<table class=\" alignleft\" style=\"width: 100%; border: 1px solid #c2c8ce;\">\n    <tbody>\n        <tr>\n            <td style=\"width: 744.667px;\">TESTED VARIANT ORIGIN<\/td>\n            <td style=\"width: 14px;\"><\/td>\n            <td style=\"width: 78px;\">FOR<\/td>\n            <td style=\"width: 15.3333px;\"><\/td>\n        <\/tr>\n        <tr>\n            <td style=\"width: 744.667px;\">OTHER ASIAN PRODUCTION (ALL VARIANTS)<\/td>\n            <td style=\"width: 14px;\"><\/td>\n            <td style=\"width: 78px;\">FOR<\/td>\n            <td style=\"width: 15.3333px;\"><\/td>\n        <\/tr>\n    <\/tbody>\n<\/table>"},{"_type":"_","tab_title":"Motorcyclist Safety","tab_content":"<table class=\" alignleft info-img\" style=\"width: 100%; border: 1px solid #c2c8ce;\">\n    <tbody>\n        <tr>\n            <th style=\"width: 162px;\">ACTIVE SAFETY<\/th>\n            <th style=\"width: 64.6667px;\"><\/th>\n        <\/tr>\n        <tr>\n            <td style=\"width: 870px; text-align: center;\" colspan=\"2\">BLIND SPOT DETECTION<\/td>\n        <\/tr>\n        <tr>\n            <td style=\"width: 870px;\">BSD NEARSIDE<\/td>\n            <td style=\"width: 870px;\"><\/td>\n        <\/tr>\n        <tr>\n            <td style=\"width: 870px;\">BSD OFFSIDE<\/td>\n            <td style=\"width: 870px;\"><\/td>\n        <\/tr>\n        <tr>\n            <td style=\"width: 870px; text-align: center;\" colspan=\"2\">REAR VISUALIZATION<\/td>\n        <\/tr>\n        <tr>\n            <td style=\"width: 870px;\">ADVANCED REAR VISUALIZATION<\/td>\n            <td style=\"width: 870px;\"><\/td>\n        <\/tr>\n        <tr>\n            <td style=\"width: 870px; text-align: center;\" colspan=\"2\">DRIVING BEAM<\/td>\n        <\/tr>\n        <tr>\n            <td style=\"width: 870px;\">AUTO HIGH BEAM*<\/td>\n            <td style=\"width: 870px;\"><\/td>\n        <\/tr>\n        <tr>\n            <td style=\"width: 870px; text-align: center;\" colspan=\"2\">PEDESTRIAN<\/td>\n        <\/tr>\n        <tr>\n            <td style=\"width: 870px;\">PEDESTRIAN PROTECTION<\/td>\n            <td style=\"width: 870px;\"><\/td>\n        <\/tr>\n        <tr>\n            <td style=\"width: 870px; text-align: center;\" colspan=\"2\">ADVANCED MOTORCYCLIST SAFETY TECHNOLOGY<\/td>\n        <\/tr>\n        <tr>\n            <td style=\"width: 870px;\">NIL<\/td>\n            <td style=\"width: 870px;\"><\/td>\n        <\/tr>\n    <\/tbody>\n<\/table>\n&nbsp;\n<div class=\"alignleft \"><span style=\"font-size: 14px;\">*Premium variant with Adaptive Driving Beam<\/span><\/div>\n&nbsp;"},{"_type":"_","tab_title":"Video","tab_content":""}],"home":{"landing_image":null,"featured_video":""},"location":{"value":"2.9468875,101.6427248","lat":2.94688749999999988204990586382336914539337158203125,"lng":101.64272479999999632127583026885986328125,"zoom":13,"address":""},"about_us":{"section_one":[],"section_two":[],"section_three":[]},"our_test":[],"faqs":[]},"_links":{"self":[{"href":"https:\/\/www.aseancap.org\/v4\/wp-json\/wp\/v2\/posts\/11281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aseancap.org\/v4\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aseancap.org\/v4\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aseancap.org\/v4\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aseancap.org\/v4\/wp-json\/wp\/v2\/comments?post=11281"}],"version-history":[{"count":13,"href":"https:\/\/www.aseancap.org\/v4\/wp-json\/wp\/v2\/posts\/11281\/revisions"}],"predecessor-version":[{"id":11313,"href":"https:\/\/www.aseancap.org\/v4\/wp-json\/wp\/v2\/posts\/11281\/revisions\/11313"}],"wp:attachment":[{"href":"https:\/\/www.aseancap.org\/v4\/wp-json\/wp\/v2\/media?parent=11281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aseancap.org\/v4\/wp-json\/wp\/v2\/categories?post=11281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aseancap.org\/v4\/wp-json\/wp\/v2\/tags?post=11281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}