Kajang, Malaysia, 16 December 2024 – The New Car Assessment Program for Southeast Asian Countries or ASEAN NCAP today released its final assessment result for 2024. ASEAN NCAP performed an assessment on the new electric SUV, PROTON e.MAS 7, prior to its launching debut.
The new PROTON e.MAS 7 delivered a 5-Star performance in this assessment with a total score of 92.57 points. The first electric vehicle (EV) under the PROTON brand achieved 39.00 points for the Adult Occupant Protection (AOP), 17.32 points in Child Occupant Protection (COP), 20.00 points in Safety Assist (SA) category and 16.25 points in Motorcyclist Safety (MS).
The e.MAS 7 has a standard fitment of six (6) airbags, Electronic Stability Control (ESC), Anti-lock Braking System (ABS), Seatbelt Reminder System (SBR) for both frontal occupants and rear passengers with seat occupant’s detection as standard. The new SUV is also equipped with Autonomous Emergency Braking (AEB) City, AEB Inter-Urban, Blind Spot Detection (BSD) on both sides of the vehicle, Automatic High Beam (AHB) and Pedestrian Protection (PP) as standard fitment. In addition, Forward Collision Warning (FCW), Lane Keep Assist (LKA), Lane Departure Warning (LDW), Rear Cross Traffic Alert and Rear Cross Traffic Braking (RCTB) are available as standard as well.
In the passive safety tests, the model provided overall good protection to the test dummies placed in the front occupant section with the driver’s both lower legs received adequate protection. Additionally, the SUV performed well in both the COP and MS assessments, with the model scored in majority of the items that were being assessed. The new EV offers standard equipment for all the active safety features that ASEAN NCAP assesses in all the countries that it is being marketed, making it the highest scoring model for the SA category in ASEAN NCAP. Detailed information about the passive safety and active safety performances of the PROTON e.MAS 7 is accessible from the model’s result report at ASEAN NCAP website.
ASEAN NCAP is pleased that the new e.MAS 7 has made a fitting achievement in the ASEAN NCAP assessment with the various technologies that it offers in the model, both passive and active safety. With the rising trend among vehicle consumers who currently have a keen interest towards EVs, PROTON has ensured that safety is not to be compromised such as having a strong structure to protect the occupants and acceptable safety restraint system. Furthermore, ASEAN NCAP is indeed proud that PROTON has equipped its model with active safety technologies as a standard fitment across all its variants. A heartfelt congratulations to e.MAS 7 for achieving 5-Star rating. We hope this remarkable feat of raising the safety of vehicles in the ASEAN region is continuing to set a standard for others to follow.
The current ASEAN NCAP 2021–2025 assessment protocol encompasses four assessment domains, with AOP covering 40.00 points of the overall score, and COP, SA, and MS each contributing 20.00 points of the overall score.
Full press release for the PROTON e.MAS 7
PROTON e.MAS 7 assessment report
Crash test video of e.MAS 7
